Televisie, tegnopolie en postmodernisme

SUMMARY In this article the author argues that the ongoing process of redefining public broadcasting can be related to the nature of the technopological society of the late twentieth century and the existing postmodern condition. In this society the emphasis moved away from television as a cultural product to television as a consumer product or commodity. Based on Neil Postman's work he briefly discusses the nature of the technopological society and its influence on public communication. He relates this to postmodernism and briefly discusses the so-called postmodern condition and how it is reflected (and even created) by and through television.