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What Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age
- Source :
- Journal of Advertising. 47:347-361
- Publication Year :
- 2018
- Publisher :
- Informa UK Limited, 2018.
-
Abstract
- Advertising literacy education can be developed based on three literacy components: content, grammar, and structure literacy. Content literacy refers to an understanding of the content of ads (e.g....
- Subjects :
- Marketing
Grammar
Literacy education
Communication
media_common.quotation_subject
05 social sciences
050801 communication & media studies
Advertising
Literacy
0508 media and communications
ComputerApplications_MISCELLANEOUS
Component (UML)
0502 economics and business
ComputingMilieux_COMPUTERSANDEDUCATION
050211 marketing
Business and International Management
Psychology
media_common
Subjects
Details
- ISSN :
- 15577805 and 00913367
- Volume :
- 47
- Database :
- OpenAIRE
- Journal :
- Journal of Advertising
- Accession number :
- edsair.doi...........8f4cfce434d05909df1cac608dcd51d8