What Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age

Authors :: Yoori Hwang
Se-Hoon Jeong
Jung-Yoon Yum
Source :: Journal of Advertising. 47:347-361
Publication Year :: 2018
Publisher :: Informa UK Limited, 2018.
Abstract: Advertising literacy education can be developed based on three literacy components: content, grammar, and structure literacy. Content literacy refers to an understanding of the content of ads (e.g....

Subjects :: Marketing
Grammar
Literacy education
Communication
media_common.quotation_subject
05 social sciences
050801 communication & media studies
Advertising
Literacy
0508 media and communications
ComputerApplications_MISCELLANEOUS
Component (UML)
0502 economics and business
ComputingMilieux_COMPUTERSANDEDUCATION
050211 marketing
Business and International Management
Psychology
media_common

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