Influence of the Information Asymmetry on the College Students' Network Green-Consumption Behavior in Yangtze Delta Region

The network provides a convenient platform for the information communication, but to some extent, increases the information asymmetric of the network green-consumption. Based on the theory of information asymmetric and the behavior of the network green-consumption, the characteristics of college students' network green-consumption behavior in the Yangtze delta region are researched, and the hypothesis model is put forward of the influence factor of the information asymmetry. The on-the-spot investigation is carried on based on the Yangtze delta region of college students' network green-consumption. Based on the data collection, sorting and analysis, the assumed conclusions of the model are verified. A series of measures are put forward such as establishing a college student consumers union, raising herd consumer behavior consciousness and following the consumption behavior of the brand.