Design strategy and strategic design at Master Lock

Master Lock has a new vision of its business and its customers, and design is a big part of this transformation. Interviewed by Gianfranco Zaccai, president and COO John Heppner explains how design has helped shift the company's focus from locks to security and innovation. In this process, Master Lock has established itself in new markets, extended its presence in existing markets, accelerated its competitive lead, and built an enduring relationship with customers.