Ways Young Adults View Foods

To identify the ways in which 18 to 24 year olds view foods, a mail survey was constructed that included demographics, opinion items, a repertory grid rating foods against factors thought to influence food intake, and a food frequency. Of the 1475 respondents, 736 were college students (students), 237 were college graduates (graduates), and 328 were high school graduates not attending school (nonstudents). Factor analysis for the total group and for each subgroup examined underlying views held by the respondents. Findings showed that the respondents viewed foods in terms of physical/social aspects, whether they were health-promoting or fattening, importance of nutrition with adequacy of money and food shopping/preparation skills, and adequacy of stores and cooking facilities. For students, importance of nutrition disappeared as a perception while convenience emerged. For graduates, adequacy of money disappeared while importance of nutrition appeared as a strong perception. The nonstudents showed a fifth factor identifying satiety value of food as a strong perception while importance of nutrition disappeared. Habit was the individual variable showing the highest correlation with frequency of consumption of selected foods. The results suggest that respondents viewed foods differently based on ’whether or not they were students. Nutrition messages may need to focus on the different ways in which foods are viewed to be effective.