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The Influence of Ad Disclosure Type and Screen Size on Attitude toward Advertising and Creator

Authors :
Jeong-Hyeon Choi
Gho Kim
Source :
The Korean Journal of Advertising and Public Relations. 24:485-519
Publication Year :
2022
Publisher :
Korean Association for Advertising and Public Relations, 2022.

Details

ISSN :
17382475
Volume :
24
Database :
OpenAIRE
Journal :
The Korean Journal of Advertising and Public Relations
Accession number :
edsair.doi...........8e46f62ddde3af0f00e3ec122f62c02a
Full Text :
https://doi.org/10.16914/kjapr.2022.24.4.485