Spaces of inspiration and innovation and the role of creativity: the cases of Graz and Ingolstadt

This paper deals with the assumption that creativity is a necessary catalyst for the development of innovation and competitiveness, as well as the quality of life in urban areas. The hitch here is also the problem: how is it possible to measure or ascertain all of the variables which help to determine the term ‘creativity’? Within this study the authors have created two case studies, both of which have been heavily influenced by the automotive industry. One of the cities, Graz, was recently awarded the title ‘City of Design’ while the other, Ingolstadt, is still attempting to implement an atmosphere of creative thinking. These two extreme cases were analysed by a qualitative survey with the help of GABEK®. This method is used to gain new insights into situations and processes. In summary, it can be said that industry can act as an incubator, but the location must assume the notion of ‘being creative’ and implement it within their policies.