Exploration and Practice of Customized Agricultural Meteorological Service Based on Short Message Service

On the basis of the analysis of main problems existing in current agricultural meteorological service in China, for the purpose of exploring a solution to the “last kilometer” problem in rural meteorological service, this article designed four short message service products with the business brand name “meteorology for agricultural condition”, including “weather prediction for farming season”, “weather forecast for farming”, “weather alert”, and ”meteorological hazards of agriculture”. By taking advantage of telecom operators’ market, these products have been spread to more than 100 million rural mobile phone users and widely welcomed. They also contributed enormously to disaster prevention and peasants' income growth, and achieved good social and economic benefits.