Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan

Subjects

Subjects :

Marketing
Tourism, Leisure and Hospitality Management
Management Information Systems

Details

ISSN :

19368631 and 19368623

Volume :

32

Database :

OpenAIRE

Journal :

Journal of Hospitality Marketing & Management

Accession number :

edsair.doi...........8b8393bb4519dff8ad7553c7b4251188

Full Text :

https://doi.org/10.1080/19368623.2023.2188510