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Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones

Authors :
Min Xiao
Sylvia M. Chan-Olmsted
Source :
Sport Marketing Quarterly. 28:181-194
Publication Year :
2019
Publisher :
FiT Publishing, 2019.

Subjects

Subjects :
Marketing
Consumption (economics)
Strategy and Management
Tourism, Leisure and Hospitality Management
Advertising
Business

Details

ISSN :
15572528 and 10616934
Volume :
28
Database :
OpenAIRE
Journal :
Sport Marketing Quarterly
Accession number :
edsair.doi...........89fcaeec23ff88c2479f435dbc5f5752
Full Text :
https://doi.org/10.32731/smq.284.122019.01
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