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The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs
- Source :
- Journal of Public Policy & Marketing. 38:110-123
- Publication Year :
- 2018
- Publisher :
- SAGE Publications, 2018.
-
Abstract
- Native advertising is a new form of online advertising that appears in many settings, such as blogs, social media, and entertainment and news publications. Native ads typically blend with their sur...
- Subjects :
- Marketing
Economics and Econometrics
business.industry
media_common.quotation_subject
05 social sciences
050801 communication & media studies
Advertising
Commission
Research needs
Deception
Online advertising
Entertainment
0508 media and communications
0502 economics and business
050211 marketing
Social media
Business and International Management
business
Native advertising
ComputingMilieux_MISCELLANEOUS
media_common
Subjects
Details
- ISSN :
- 15477207 and 07486766
- Volume :
- 38
- Database :
- OpenAIRE
- Journal :
- Journal of Public Policy & Marketing
- Accession number :
- edsair.doi...........8966ee577be30e2e228934cb7aa62dc1
- Full Text :
- https://doi.org/10.1177/0743915618818576