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Leveraging the Olympic Game’s Brand Equity through Social Interaction and Team Identity
- Source :
- Journal of Sport and Leisure Studies. 67:9-23
- Publication Year :
- 2017
- Publisher :
- Korean Society of Sport and Leisure Studies, 2017.
- Subjects :
- Political science
Identity (social science)
Advertising
Brand equity
Social relation
Subjects
Details
- ISSN :
- 1229358X
- Volume :
- 67
- Database :
- OpenAIRE
- Journal :
- Journal of Sport and Leisure Studies
- Accession number :
- edsair.doi...........88920d53493ed65a796b4dc58937cb51
- Full Text :
- https://doi.org/10.51979/kssls.2017.02.67.9