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Main effect of Augmented Reality product presentation on perceived ownership

Authors :
Finken, David
Hofstetter, Reto
Krishna, Aradhna
Publication Year :
2022
Publisher :
Open Science Framework, 2022.

Abstract

Does presenting a product in Augmented Reality (vs. alternative forms of presentation) increase participants’ perceived ownership for a product and is this increase explained by participants’ perceived proximity to the product?

Subjects

Subjects :
Marketing
FOS: Economics and business
FOS: Psychology
Psychology
Business
Technology and Innovation
Social and Behavioral Sciences

Details

Database :
OpenAIRE
Accession number :
edsair.doi...........8853a613aed4459e668dfa124f89d1e2
Full Text :
https://doi.org/10.17605/osf.io/3v8br
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