A geo-cultural approach to the purchase decision of counterfeit luxury brands in China

Authors :: Jooho Kim
Sung-Joon Yoon
Source :: Journal of Global Scholars of Marketing Science. 31:74-93
Publication Year :: 2021
Publisher :: Informa UK Limited, 2021.
Abstract: This study takes on three research objectives to better understand the pertinent issues involving the purchase decision regarding counterfeit as well as authentic luxury brands. Specifically, the f...

Subjects :: Brand awareness
Cultural orientation
0502 economics and business
05 social sciences
050211 marketing
Advertising
Business
Cultural approach
China
050212 sport, leisure & tourism
Counterfeit
Research objectives

Tools