Back to Search
Start Over
Evolution of Starbucks’s Logo – A Sign of Corporate Culture Development
- Source :
- Proceedings of Business and Economic Studies. 4:218-224
- Publication Year :
- 2021
- Publisher :
- Bio-Byword Scientific Publishing, Pty. Ltd., 2021.
-
Abstract
- Based on the changes of Starbucks’s logo, this paper explores its role in the evolution of brand culture and the development of corporate culture, concluding that the change of the logo has further enhanced its brand culture without changes to its brand DNA. In addition, the change of the logo has promoted the development of the unique corporate culture of Starbucks.
Details
- ISSN :
- 2209265X and 22092641
- Volume :
- 4
- Database :
- OpenAIRE
- Journal :
- Proceedings of Business and Economic Studies
- Accession number :
- edsair.doi...........86a7e68ce4d4be290981c1ac573501bc