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What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda
- Source :
- International Journal of Advertising. 41:385-413
- Publication Year :
- 2021
- Publisher :
- Informa UK Limited, 2021.
-
Abstract
- While practice and research show that Corporate Social Responsibility (CSR) communication on social media can have positive effects on corporate reputation, brand attitude and purchase intention, c...
Details
- ISSN :
- 17593948 and 02650487
- Volume :
- 41
- Database :
- OpenAIRE
- Journal :
- International Journal of Advertising
- Accession number :
- edsair.doi...........85333460e712fe6002b74d44d191aaed