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What effect does wine bottle closure type have on perceptions of wine attributes?
- Source :
- International Journal of Hospitality Management. 75:171-178
- Publication Year :
- 2018
- Publisher :
- Elsevier BV, 2018.
-
Abstract
- We examined the effects of an extrinsic attribute of wine—closure type (natural, screw, synthetic, or glass)—on perceptions of intrinsic attributes (appearance, taste, bouquet, and overall quality) by comparing two separate samples of tasters to determine whether differences exist. A convenience sample of students, parents, faculty, staff, and community members in a college town in the northwestern United States participated in the study. The findings confirmed the positive halo effect of natural corks when compared with screw caps and synthetic corks. More specifically, wine thought to have been poured from a bottle with a natural cork closure registered significantly higher ratings on appearance, bouquet, taste, and overall quality compared with wines closed with screw caps or synthetic cork closures, but not those with glass closures. Our findings suggest that glass stoppers could replace natural corks without generating significantly negative effects on perceptions of intrinsic wine attributes.
- Subjects :
- Wine
Wine bottle
business.product_category
Strategy and Management
media_common.quotation_subject
05 social sciences
food and beverages
Convenience sample
Cork
engineering.material
Tourism, Leisure and Hospitality Management
Perception
0502 economics and business
Bottle
engineering
050211 marketing
business
Psychology
Social psychology
050203 business & management
media_common
Subjects
Details
- ISSN :
- 02784319
- Volume :
- 75
- Database :
- OpenAIRE
- Journal :
- International Journal of Hospitality Management
- Accession number :
- edsair.doi...........8515b4a44551741c243b9223cd9cb67a