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Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector

Authors :
Tahir Islam
Mumtaz Khan
Abdul Ghaffar
Ying Wang
Muhammad Shujaat Mubarik
Imtiaz Haider Ali
Zubair Ali Shahid
Mahmood Rehmani
Anshuman Sharma
Source :
Journal of Global Scholars of Marketing Science. 33:107-132
Publication Year :
2022
Publisher :
Informa UK Limited, 2022.

Details

ISSN :
21639167 and 21639159
Volume :
33
Database :
OpenAIRE
Journal :
Journal of Global Scholars of Marketing Science
Accession number :
edsair.doi...........84d41bd709c435c78b957052c0941de9
Full Text :
https://doi.org/10.1080/21639159.2022.2098157