Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing

Authors :: Doori Song
Young Eun Park
Hyejoon Rim
Source :: Journal of Marketing Communications. 26:343-361
Publication Year :: 2018
Publisher :: Informa UK Limited, 2018.
Abstract: Applying the expectancy violation theory, the study examines how a company’s commitment to corporate social responsibility (CSR) interacts with the timing of receiving inconsistency message cues (i...

Subjects :: Marketing
Expectancy theory
Moderated mediation
0502 economics and business
05 social sciences
Expectancy violations theory
Corporate social responsibility
050211 marketing
Business and International Management
Psychology
Social psychology
050203 business & management

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