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The Impacts of YouTuber’s Immoral Behaviors on Brand Attitude : Boomerang Effects of Undisclosed Ads
- Source :
- THE KOREAN JOURNAL OF ADVERTISING. 32:91-118
- Publication Year :
- 2021
- Publisher :
- Korea Advertising Society, 2021.
Details
- ISSN :
- 12250554
- Volume :
- 32
- Database :
- OpenAIRE
- Journal :
- THE KOREAN JOURNAL OF ADVERTISING
- Accession number :
- edsair.doi...........838439c19382cc3df2b1dd6e5a03d220
- Full Text :
- https://doi.org/10.14377/kja.2021.1.15.91