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Effects of collective intelligence and self-reference consumption on entrepreneurial productivity and quality in niche markets
- Source :
- Journal of Transnational Management. 26:39-57
- Publication Year :
- 2021
- Publisher :
- Informa UK Limited, 2021.
-
Abstract
- This study analyzes the impact of customer segmentation, customer acquisition and retention, and customer behavior on entrepreneurial productivity and quality of the startup enterprises in Mexico. ...
- Subjects :
- Consumption (economics)
ComputerSystemsOrganization_COMPUTERSYSTEMIMPLEMENTATION
ComputingMilieux_THECOMPUTINGPROFESSION
media_common.quotation_subject
05 social sciences
Geography, Planning and Development
Niche
Collective intelligence
Management, Monitoring, Policy and Law
Development
Market segmentation
0502 economics and business
ComputingMilieux_COMPUTERSANDEDUCATION
Self-reference
050211 marketing
Quality (business)
Business
Productivity
050203 business & management
Consumer behaviour
Industrial organization
media_common
Subjects
Details
- ISSN :
- 15475786 and 15475778
- Volume :
- 26
- Database :
- OpenAIRE
- Journal :
- Journal of Transnational Management
- Accession number :
- edsair.doi...........825aafcd072741c899ade2f76110adca
- Full Text :
- https://doi.org/10.1080/15475778.2021.1880878