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Digital entrepreneurship for influencer marketing: the case of Buzzoole

Authors :
Gianluca Elia
Alessandro Margherita
Pasquale Del Vecchio
Giustina Secundo
Marco Valerio Izzo
Source :
Cases on Digital Entrepreneurship ISBN: 9781802203868
Publication Year :
2023
Publisher :
Edward Elgar Publishing, 2023.

Details

ISBN :
978-1-80220-386-8
ISBNs :
9781802203868
Database :
OpenAIRE
Journal :
Cases on Digital Entrepreneurship ISBN: 9781802203868
Accession number :
edsair.doi...........81977f4cecb66aa8e4b1a9cbac3b39f2
Full Text :
https://doi.org/10.4337/9781802203868.00016
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