Information Search Behaviour during Business Gestation

Describes a research project to identify an information search pattern among entrepreneurs so that agencies devoted to the promotion of new business might allocate their resources more effectively. Sources of information used by entrepreneurs were divided into five categories: family and friends, business relations, public agencies, professional advisers and books and other written sources of information. Suggests in light of the findings that professional advisors and public agencies should actively seek information and contact their target group rather than passively supply information when approached.