Marketing Constraints Faced by the Banana Growers in Theni District

Banana is one of the most important commercial tropical fruits traded. Eve was said to have used Banana leaves to cover modesty in the Garden of Paradise as revealed from antiquity. Banana is thus called “Apple of Paradise”. It is also known as “Adam Fig”. Theni district was purposively selected for the present study in the first stage since it occupied the first position in area under Banana in the state of Tamil Nadu. The villages of selected four blocks were noted and three villages were selected at random from each block. Altogether twelve villages were selected for the study. From each selected blocks fifteen banana growers were selected by random sampling technique. Thus the total sample size arrived was 90. Findings of the study showed that the constraints expressed by Banana growers are inadequate transport facility was the major problem faced by farmers with a mean score of 61.40 per cent.