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The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model

Authors :
Joan Carlini
Debra Grace
Cassandra France
Joseph Lo Iacono
Source :
Journal of Marketing Management. 35:182-205
Publication Year :
2019
Publisher :
Informa UK Limited, 2019.

Abstract

Firms are increasingly drawing on corporate social responsibility (CSR) in their employer branding to improve attractiveness and engage current and potential employees, and to ensure consistency in...

Details

ISSN :
14721376 and 0267257X
Volume :
35
Database :
OpenAIRE
Journal :
Journal of Marketing Management
Accession number :
edsair.doi...........7e141800ae2473e8382d8f16ab72c8cb