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The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model
- Source :
- Journal of Marketing Management. 35:182-205
- Publication Year :
- 2019
- Publisher :
- Informa UK Limited, 2019.
-
Abstract
- Firms are increasingly drawing on corporate social responsibility (CSR) in their employer branding to improve attractiveness and engage current and potential employees, and to ensure consistency in...
Details
- ISSN :
- 14721376 and 0267257X
- Volume :
- 35
- Database :
- OpenAIRE
- Journal :
- Journal of Marketing Management
- Accession number :
- edsair.doi...........7e141800ae2473e8382d8f16ab72c8cb