Europa als touristisches Ziel

Europe as tourist destination. Governance of spatial competitive units of international tourism. For international tourists Europe is growing together because of advanced information and transport technology. The answer to such tendencies in internationalization is transnational cooperation to respond better to customer needs and expectations. The traditional destination management has to be broadened and should include cross-border interaction and collaboration between different levels and actors.The paper deals with the governance of international competitive units. Governance is defined as combination and interaction between different governance forms whose basis is a cooperative approach combined with institutional structures to avoid market failure. The discussion between different actor constellations and structure levels completes the approach.