The Gender Investment Gap

We are in the twenty-first century, and live in a technologically very advanced, culturally sophisticated and globalized world. In the world of business and investment however, half of humanity still doesn’t receive their fair share of trust and financial backing when pitching their business proposals. Still, men are preferred when it comes to VC and other funding. Research shows that there is an immense gender investment gap, still and again placing women at a backseat. This chapter takes a close look at that gap, exploring the historic dimension behind it, and diving into gender roles, the role of perception and of our economic system rewarding and incentivizing “male” qualities. It outlines good reasons to invest in women and offers recommendations for best practices to close the gender investment gap. Not only as an act of justice by giving women a fair chance and a greater share of market and power—it’s a change in mindset that could well determine our future quality of life or even survival on this planet.