An Analysis on SNS Management and Visitors' response of Nuclear Regulatory Organizations : Focus on the Comparison about facebook page between NSSC and NRC

SNS users are continuously increasing and SNS is emerging as a major PR channel of government. In particular, SNS can be a useful tool, but also the challenges for risk communication. This study is examined how nuclear regulatory organizations'SNS management and visitors’ responses to the facebook pages in Korea and U.S..Results indicated that both organizations frequently used information-oriented posting. Concerning the types of PR, NSSC tended to mainly use 'Relationship-Management PR', NRC mainly use 'Image PR.' In addition, our analyses on visitors' responses showed that visitors usually in response to participational and visual(ex. video, card news) typed contents. Based on its’ results, this study provides practical suggestions for government’s future SNS management strategies. Key Words : SNS, government PR, risk communication, regulatory agency, nuclear, SNS strategy * 이 논문은 2014년 정부(교육부)의 재원으로 한국연구재단의 지원을 받아 수행된 연구임 -NRF-2014S1A3A2044217Received 10 March 2016, Revised 15 April 2016Accepted 20 May 2016, Published 28 May 2016Corresponding Author: Eun-Jung Shim(Nuclear Safety and Security Commission)Email: dasshim@naver.comⒸThe Society of Digital Policy & Management. All rightsreserved. This is an open-access article distributed under theterms of the Creative Commons Attribution Non-CommercialLicense (http://creativecommons.org/licenses/by-nc/3.0), whichpermits unrestricted non-commercial use, distribution, andreproduction in any medium, provided the original work isISSN: 1738-1916 properly cited.