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Branding, brand value and the hidden persuaders on eBay
- Source :
- The Advertising Handbook ISBN: 9781315558646
- Publication Year :
- 2018
- Publisher :
- Routledge, 2018.
- Subjects :
- Advertising
Brand equity
Business
Subjects
Details
- ISBN :
- 978-1-315-55864-6
- ISBNs :
- 9781315558646
- Database :
- OpenAIRE
- Journal :
- The Advertising Handbook ISBN: 9781315558646
- Accession number :
- edsair.doi...........7a00fb97e4e2613782570e981d59a1c5