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Implications of rituals and authenticity within the spa industry

Authors :
Simone Esposito
Ilaria Poluzzi
Source :
International Journal of Spa and Wellness. 2:98-106
Publication Year :
2019
Publisher :
Informa UK Limited, 2019.

Abstract

This manuscript further examines the role of rituals and authenticity, in relation to consumer behaviour, in the spa and wellness sector. In doing so, examples of wellness rituals have been provide...

Details

ISSN :
24721743 and 24721735
Volume :
2
Database :
OpenAIRE
Journal :
International Journal of Spa and Wellness
Accession number :
edsair.doi...........77a017c85cbe267648c1c96a99e1d38c