Semantic versus Spatial Audio Cues: Is There a Downside to Semantic Cueing?

An auditory spatial Stroop paradigm was used to examine the effects of semantic and spatial audio cue conflict on accuracy and response time. Participants responded to either the semantic meaning or the spatial location of a directional word, which was either congruent (i.e. the word “right” being presented from the right) or incongruent (i.e. the word “right” being presented from the left). Contrary to our predictions, people responded more accurately to the semantic meaning of the directional words relative to spatial audio cues. An interaction between task type and congruency indicated people found it more difficult to ignore the semantic content of the word when performing the location version of this task relative to ignoring the location in the semantic task. Implications of these results for use in driver collision-avoidance warning systems are discussed. The current results indicate that performance benefits gained by the use of directional words in combination with spatial audio may be offset by greater detriment to performance when the warning system presents unreliable or incongruent semantic information.