Back to Search Start Over

Linguistic Characteristics of the Slogan in Chinese Advertisements

Authors :
Park Jong-Han
Source :
CHINESE LITERATURE. 57:467-506
Publication Year :
2008
Publisher :
The Society for Chinese Language and Literature, 2008.

Subjects

Subjects :
Slogan
Advertising
General Medicine
Sociology
Linguistics

Details

ISSN :
12262943
Volume :
57
Database :
OpenAIRE
Journal :
CHINESE LITERATURE
Accession number :
edsair.doi...........76a451d0acdb77ad4fd4593a0f63f1d9
Full Text :
https://doi.org/10.21192/scll.57..200811.020
Full Text Access
View/download PDF

Tools

Authors Abstract Subjects Details