Making an exciting brand big: Brand personality, logo size and brand evaluation

Subjects

Subjects :

Marketing
Public Administration
Management of Technology and Innovation
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Personality
Advertising
Logo
Business and International Management
Psychology
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Details

ISSN :

19364490 and 08250383

Volume :

37

Database :

OpenAIRE

Journal :

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration

Accession number :

edsair.doi...........74c10ba50155a22afc0f6b27a45af06b