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Using machine learning algorithms to predict the success of an advertising campaign
- Publication Year :
- 2022
- Publisher :
- СанкÑ-ÐеÑеÑбÑÑгÑкий полиÑÐµÑ Ð½Ð¸ÑеÑкий ÑнивеÑÑиÑÐµÑ ÐеÑÑа Ðеликого, 2022.
-
Abstract
- Рданной ÑабоÑе ÑазобÑÐ°Ð½Ñ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ алгоÑиÑÐ¼Ñ Ð¼Ð°Ñинного обÑÑениÑ, пÑигоднÑе Ð´Ð»Ñ ÑеÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑавленной задаÑи пÑогноза Ð´Ð¾Ñ Ð¾Ð´Ð° компании ÑеÑез Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ñ Ð¸ оÑклика клиенÑа на ÑекламнÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ. Так же в данной ÑабоÑе ÑазобÑÐ°Ð½Ñ ÑезÑлÑÑаÑÑ ÑбоÑа и обÑабоÑки ÑÑебÑемÑÑ Ð´Ð°Ð½Ð½ÑÑ , ÑазÑабоÑка пÑогÑаммного обеÑпеÑÐµÐ½Ð¸Ñ Ð¸ ÑезÑлÑÑÐ°Ñ Ð°Ð»Ð³Ð¾ÑиÑма Ð´Ð»Ñ Ð¿ÑогнозиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð¿ÑлÑÑноÑÑи ÑоваÑов компаний ÑÑеди поÑÑебиÑелей.<br />This paper analyzes the methods and algorithms of machine learning that are suitable for solving the problem of forecasting the company's income through stores and the client's response to an advertising campaign. Also in this paper, the results of collecting and processing the required data, software development and the result of an algorithm for predicting the popularity of company products among consumers are analyzed.
Details
- Language :
- Russian
- Database :
- OpenAIRE
- Accession number :
- edsair.doi...........74ba11f748a9a543b23bbbb9013044c8
- Full Text :
- https://doi.org/10.18720/spbpu/3/2022/vr/vr22-3132