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Keeping Up With the Joneses: Role of CSR Awards in Incentivizing Non-Winners’ CSR
- Source :
- Business & Society. 61:649-689
- Publication Year :
- 2020
- Publisher :
- SAGE Publications, 2020.
-
Abstract
- We attempt to provide a novel antecedent of corporate social responsibility (CSR) by focusing on the role of CSR awards. Specifically, we investigate how competitors’ winning CSR awards incentivize non-winning firms’ CSR as a competitive catch-up. Using a difference-in-differences research design, we find that non-winners improve their CSR after their competitors have won CSR awards. Furthermore, based on the awareness-motivation-capability (AMC) framework from the competitive dynamics literature, we find that the media visibility of award winners, the performance gap of non-winners with award winners, and the prior CSR of non-winners strengthen the CSR competitive catch-up behaviors. Findings from this study contribute to the CSR research by highlighting the spillover effect of CSR awards as a meaningful event in incentivizing non-winning firms’ CSR and extending the AMC framework to explain the contingency factors of competitive catch-up in the context of CSR research.
- Subjects :
- 050208 finance
Competitive dynamics
Antecedent (logic)
05 social sciences
Competitor analysis
GeneralLiterature_MISCELLANEOUS
Keeping up with the Joneses
ComputingMethodologies_SYMBOLICANDALGEBRAICMANIPULATION
0502 economics and business
Business, Management and Accounting (miscellaneous)
Corporate social responsibility
Business
Marketing
ComputingMilieux_MISCELLANEOUS
050203 business & management
Social Sciences (miscellaneous)
Subjects
Details
- ISSN :
- 15524205 and 00076503
- Volume :
- 61
- Database :
- OpenAIRE
- Journal :
- Business & Society
- Accession number :
- edsair.doi...........74a3b312d456e2993d04754951c527fb