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Nike: A Case Study of Identity Claims in a Complex Global World
Nike: A Case Study of Identity Claims in a Complex Global World
- Source :
- Academy of Management Proceedings. 2013:12456
- Publication Year :
- 2013
- Publisher :
- Academy of Management, 2013.
-
Abstract
- This case study of Nike explored the relationship of an organization’s history and the recollection of critical organizational events in the evolution of its identity claims. Data collection involv...
Details
- ISSN :
- 21516561 and 00650668
- Volume :
- 2013
- Database :
- OpenAIRE
- Journal :
- Academy of Management Proceedings
- Accession number :
- edsair.doi...........744066a8f30aaa2128f697b8c42a7a94
- Full Text :
- https://doi.org/10.5465/ambpp.2013.12456abstract