An international network sporting event based on the example of the Four Hills Tournament

The major research objective of the paper is to identify the essence of international sporting events, whose network nature is related to organizational links between cities, sports associations, the media, sponsors and other stakeholders. The analysis is based on the example of a cyclical event - the Four Hills Tournament. The stakeholder analysis was carried out and a model of network management of the relationship and organization of the sporting event was indicated. The history of the Tournament was also discussed in conjunction with the marketing, organizational and technological trends that have changed over the years.