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Influence of market orientation and e-marketing capability on marketing performance in Chinese SMEs

Authors :
Sungbae Kang
Taesoo Moon
Source :
The Journal of Internet Electronic Commerce Resarch. 19:59-76
Publication Year :
2019
Publisher :
The Journal of Internet Electronic Commerce Research, 2019.

Subjects

Subjects :
Market orientation
Business
Marketing
Business management

Details

ISSN :
15981983
Volume :
19
Database :
OpenAIRE
Journal :
The Journal of Internet Electronic Commerce Resarch
Accession number :
edsair.doi...........6e98d8198cc6f74d74b72d0972cbafb8
Full Text :
https://doi.org/10.37272/jiecr.2019.10.19.5.59
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