INTRAPRENEURIAL COMPETENCIES IN FASHION COMPANY: DISTINCTIVE BETWEEN MANAGERIAL AND NON-MANAGERIAL LEVEL

Purpose of the study: Human resources are the main factor of competitive advantage in an organization, so the quality of employees becomes essential. This study aims to identify distinctive competencies for managerial and non-managerial levels in the fashion industry. Different job level needs a different level of skills and it shows the variation in training needs. Methodology: This research was done using qualitative studies with structured literature review and semi-structured interviews with managers as a preliminary stage. The primary research was done through a survey method using questionnaires distributed to 200 employees in a fashion company. Result: The result shows that there were nine different competencies needed by managerial and non-managerial level, namely (1) Achievement orientation, (2) Concern for order, (3) Information seeking, (4) Relationship building, (5) Developing others, (6) Teamwork, (7) Team leadership, (8) Analytical thinking, and (9) Sense of humor. Besides, it was found that both positions need Entrepreneurial thinking and Innovation management competencies at a similar level of importance. This similarity shows that all levels of employees must own the intrapreneurship spirit in the company because the product and business innovation can come from all employees. Applications of this study: Differences in competency requirements at managerial and non-managerial levels will have an impact on variations in the needs pf employee training and development. For example, in achievement orientation competency, training for the managerial level is directed not only to meet targets but to the possibility of creating new business opportunities. Novelty/Originality of this study: The result of the literature study shows that many previous studies have identified competency models in the creative industries. Still, only a few have identified in detail the differences in intrapreneur competency needs at managerial and non-managerial levels.