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The Relationship among Marketing Mix, Satisfaction, Repurchase Intention, and Word-of-Mouth Intention at Gala Show

Authors :
Suk-Kyu Kim
Jae-Ahm Park
Jae-Gu Yoo
Source :
Korean Journal of Sport Science. 27:121-132
Publication Year :
2016
Publisher :
Korea Institute of Sport Science, 2016.

Subjects

Subjects :
0502 economics and business
05 social sciences
Word of mouth
050211 marketing
Marketing
Psychology
Marketing mix
050203 business & management

Details

ISSN :
15982920
Volume :
27
Database :
OpenAIRE
Journal :
Korean Journal of Sport Science
Accession number :
edsair.doi...........6c5db9eb8a35d26137217d77ef2fc6c9
Full Text :
https://doi.org/10.24985/kjss.2016.27.1.121
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