Human Rights Abused? Terrorist Labeling and Individual Reactions to Call to Action

What leads individuals to be motivated to act for human rights causes? Human rights organizations (HROs) often use personal and emotional stories of the abused in order to gain the attention of individuals reading newspapers or emails directly from the organization. McEntire, Leiby, and Krain show that personal frames are most successful at increasing knowledge about a specific human rights situation and motivating individuals to act. However, HROs are not operating in a political vacuum; repressive governments often try to spin information about abuses and the abused to their advantage. This study uses an experimental approach to address how the discursive interactions between states and HROs influence individual-level support of HRO efforts. When governments respond to HRO claims by labeling the abused as a terrorist, individuals are much less likely to be spurred into certain types of action, like signing a petition, and feel differently about the specific case. Interestingly, we do not find that trust in the information provided by an HRO is harmed by being associated with someone labeled a terrorist.