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Communication strategies of a B2B segment company (Example of Makorus LLC)
- Publication Year :
- 2020
- Publisher :
- СанкÑ-ÐеÑеÑбÑÑгÑкий полиÑÐµÑ Ð½Ð¸ÑеÑкий ÑнивеÑÑиÑÐµÑ ÐеÑÑа Ðеликого, 2020.
-
Abstract
- ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена ÑовеÑÑенÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑникаÑионной ÑÑÑаÑегии ÑегменÑа компании ÑегменÑа Ð2Рна пÑимеÑе компании ÐÐР«ÐакоÑÑÑ». ÐÑли пÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¿ÑоекÑÑ Ð¿Ð¾ ÑазÑабоÑке пÑимеÑов Ñекламно-ÑÑвениÑной пÑодÑкÑии компании и Ñоздание ÑемаÑиÑеÑкого Ð½Ð°Ð¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶ÐµÐ²Ð¾Ð³Ð¾ аккаÑнÑа компании в ÐнÑÑагÑам Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑеÑеÑа к деÑÑелÑноÑÑи компании ÑÑеди клиенÑов, паÑÑнеÑов и ÑоÑÑÑдников компании и поддеÑжки имиджа компании.<br />This work is devoted to improving the communication strategy of a segment of a B2B segment company using the example of Makorus LLC. Projects were proposed to develop examples of advertising and souvenir products of the company and the creation of thematic content of the company's image account on Instagram to increase interest in the companyâs activities among customers, partners and employees of the company and to support the image of the company.
Details
- Language :
- Russian
- Database :
- OpenAIRE
- Accession number :
- edsair.doi...........6a5c0e83330f7bdf43b2b58ea3c7c40d
- Full Text :
- https://doi.org/10.18720/spbpu/3/2020/vr/vr20-1300