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Examining consumers’ intentions to dine at luxury restaurants while traveling
- Source :
- International Journal of Hospitality Management. 71:59-67
- Publication Year :
- 2018
- Publisher :
- Elsevier BV, 2018.
-
Abstract
- This study incorporates a “food image” variable into a luxury value-attitude-behavior model. The aim is to examine Taiwanese tourists’ attitudes toward luxury restaurants and purchase intentions, i.e., to dine at luxury restaurants while traveling for tourism purposes. A total of 361 participants were recruited to complete the questionnaires. The results indicated that the perceived functional value, perceived symbolic / expressive value, and perceived hedonic value may influence consumers’ attitudes toward luxury restaurants, which, in turn, may affect their purchase intentions – to dine at luxury restaurants while participating in tourism activities. In addition, a destination’s food image moderates the relationship between attitude and purchase intentions. The managerial implications of this research are discussed.
Details
- ISSN :
- 02784319
- Volume :
- 71
- Database :
- OpenAIRE
- Journal :
- International Journal of Hospitality Management
- Accession number :
- edsair.doi...........6a2f571aac845534b5e580b5db48976b