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Female-friend gift-card giving
- Source :
- Journal of Marketing Theory and Practice. 30:421-439
- Publication Year :
- 2021
- Publisher :
- Informa UK Limited, 2021.
- Subjects :
- Marketing
Advertising
Psychology
Gift card
Subjects
Details
- ISSN :
- 19447175 and 10696679
- Volume :
- 30
- Database :
- OpenAIRE
- Journal :
- Journal of Marketing Theory and Practice
- Accession number :
- edsair.doi...........69bad24382624714fe066333bee09f65
- Full Text :
- https://doi.org/10.1080/10696679.2021.1973903