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A Critical Analysis Of USAir's Image Repair Discourse
- Source :
- Business Communication Quarterly. 60:38-57
- Publication Year :
- 1997
- Publisher :
- SAGE Publications, 1997.
-
Abstract
- Faced with a crisis, what can a business say? Crisis communication literature tends to focars on what to do before and after a crisis and on the kinds of crises corporations face. Less attention is given to the options available within mes sages about a crisis. The theory of image restoration provides a useful key to composing such messages. This article applies the theory to one case study in image repair discourse: USAir's response to media coverage of the crash of one of its aircraft in Pittsburgh in 1994. Introducing such case studies in the classroom helps students to understand the basic tenets of persausion in the highly charged context of repairing a corporate reputation after an attack.
- Subjects :
- business.industry
media_common.quotation_subject
Discourse analysis
05 social sciences
Economics, Econometrics and Finance (miscellaneous)
050301 education
Face (sociological concept)
Context (language use)
Crisis management
Public relations
Public opinion
Arts and Humanities (miscellaneous)
0502 economics and business
Business, Management and Accounting (miscellaneous)
Sociology
Business and International Management
business
0503 education
Business communication
050203 business & management
Reputation
media_common
Crisis communication
Subjects
Details
- ISSN :
- 15524191 and 10805699
- Volume :
- 60
- Database :
- OpenAIRE
- Journal :
- Business Communication Quarterly
- Accession number :
- edsair.doi...........682c31642ccf0945e1e9a248b5a6ab64