Hunter Perceptions of Similarity and Trust in Wildlife Agencies and Personal Risk Associated with Chronic Wasting Disease

Theory suggests that risk perceptions are influenced by trust in managing agencies. Shared goals and values (i.e., perceived similarity) are foundations of trust. This article examines the extent to which hunters perceive personal health risks associated with chronic wasting disease (CWD) (e.g., become ill from CWD) and the influence of perceived similarity and trust in state wildlife agencies as determinants of risk. Data were obtained from surveys (n = 9567) of resident and nonresident deer and elk hunters in eight states. Structural equation models showed that across all strata, hunters' perceptions of similarity with agencies positively influenced trust in agencies to manage CWD, explaining up to 49% of the variance in trust. Hunters who trusted agencies perceived less risk associated with CWD, but trust only explained up to 8% of the variance in risk. Hunters perceived similarity with and trust in wildlife agencies, but still perceived risks associated with CWD.