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A Study on the Effect of Crisis Attribution Responsibility and Message Types of Crisis Responses of Fastfood Retailers on Customer Brand Attitude and Purchase Intention
- Source :
- Journal of Channel and Retailing. 19:73-100
- Publication Year :
- 2014
- Publisher :
- Korea Distribution Association, 2014.
Details
- ISSN :
- 23839694 and 12269263
- Volume :
- 19
- Database :
- OpenAIRE
- Journal :
- Journal of Channel and Retailing
- Accession number :
- edsair.doi...........67168c5342c4cf161264a0c6dbec52df
- Full Text :
- https://doi.org/10.17657/jcr.2014.07.31.4