Application of the Lean Startup Methodology in Project Management at Launching New Innovative Products

It is analyzed the Lean startup methodology and its application in launching new competitive, innovative products or business models. The particular attention is paid to methods for identifying the target audience and methods for confirming the hypotheses of the business model's effectiveness. The possibility of integration of Lean Startup methods is described, the essence of which is to maximize risk prevention and adaptation of marketing strategy, flexible methodology of Agile, breakdown of laborious tasks into simpler subtasks and Customer Development model, as well as testing a business model.