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Publicidad online en medios sectoriales: caso Grupo TecniPublicaciones

Authors :
Myriam Martínez-San-Emeterio
Source :
El Profesional de la Informacion. 19:194-200
Publication Year :
2010
Publisher :
Ediciones Profesionales de la Informacion SL, 2010.

Abstract

This case study describes a technical-professional press in online media publishing, and the evolution of this sector from the beginnings of internet as a channel for information and publicity to the present. New online advertising formats have been added, always conditioned by advertising campaigns conducted in paper publications, and new strategies as evolving for the future, as they develop new profiles, position themselves, and compete openly with other organizations with similar characteristics.

Details

ISSN :
13866710
Volume :
19
Database :
OpenAIRE
Journal :
El Profesional de la Informacion
Accession number :
edsair.doi...........647d8bc66954713843c8a13b2e9be990