Flujos de trabajo para el periodismo postindustrial: métodos y programas para una comunicación organizacional más agil y transversal

Media seek to survive in a scenario of constant and dramatic changes. News organizations introduce flexible workflows in their newsrooms to reduce uncertainty and to adapt to the environment. In this paper, we propose a conceptual model that identifies two groups of practices: 1) methods for designing and creating products, which allow to launch assets that continually evolve to meet the changing needs of users; and 2), agile methodologies to manage the daily work, which allow a more fluid and transversal organizational communication and, consequently, a better coordination between professionals and teams. In addition, we provide a specific set of examples of each type of workflow, and we also explore the relationship between both. Finally, we collect a varied range of technological tools that facilitate flexibility and communication.